Greetings Everyone,

Summer is most definitely here in my neck of California, we've already seen temperatures reaching triple digits, and while the tomato plants in my garden like the heat I'm not such a big fan. Luckily we've had a bit of a respite from the hot weather the last few days as some thunderstorms have moved in and brought with them some lower temperatures.

I recently returned from a short trip to the California coast, Big Sur area actually and I've been going through my film carefully since I got it back from the lab a few weeks ago. Yes, I still shoot film for all my artwork. I've quite excited about a number of pieces and I'll include some of them in future newsletters and on my website as a couple of them may make it into my 2010 releases.

This newsletter is full of all sorts of good stuff, show openings, a new workshop, my new posters, a limited time price reduction and an article I wrote regarding Kodak's decision to stop making Kodachrome. Enjoy!

Keep Cool,

Edward Mendes

July 2009

Hasselblad Master Award

For the second year in a row I've been selected as one of the 10 finalist in the Hasselblad Master Awards in Landscape photography. This is an honor that I'm very proud of as the Hasselblad Master Awards are one of the most prestigious awards in photography.

The winner is determined by a jury that includes some the world's most recognized photography professionals. A new twist that is being done for the first time this year is Hasselblad is opening part of the selection process to the public. The idea is that you'll act as one of the jurors, you simply register at the Master's jury site, this way you can save your judging progress and come back to it later over the course of the summer. Once you've registered you have access to all the finalist in every category, I'm in Landscape. Each artist has a portfolio of 5 images which you rate on a scale of 1 to 5, you can even leave comments on the portfolio if you'd like. When you've finished hit save, if you'd like to come back later and continue jurying the images or change something simply log back in and do so.

I would greatly appreciate your help and support in this and if you could take a little time at least judging my work then thank you. I'm very excited about this award and will be keeping my fingers crossed until a winner is announced in 2010.

Here is a link to the Hasselblad Master's Jury Site.

Upcoming Workshop for Viewpoint Gallery

I'll be teaching a workshop entitled "The Expressive Landscape Print" for the Viewpoint Gallery in Sacramento California on July 25th. This is a Photoshop based workshop that will help you get the most out of your images and create the best gallery quality print possible.

What we'll cover:

Working with Curves and Levels
Layer Masks
Advanced Dodging and Burning Techniques
Selective Color Adjustments
The awesome green channel secret to make your images "Pop"
Image work-flow
Keeping your images safe - Backing up and Meta-data
And More!

For more information or to sign up for the workshop visit the Viewpoint gallery's website, here is a direct link to my workshop page,

http://www.viewpointgallery.org/content/workshop/2009/0920.php

Upcoming Shows

I have a very busy summer with three shows coming up starting in July. If you're in the area and would like to check out some of my work in person then please come visit one of the shows. I'll keep you up-to-date through my website and this newsletter on dates, receptions etc. Here's the info so far

The Photographers' Gallery - July 14th through August 10th
I am the featured artist in this group show of landscape photography. I'll have a total of 12 images in the show including some new work from my 2009 collection. I'll be at the reception so be sure to say "Hi".
Location: 1220 J. St. Modesto, CA 95358
Reception: July 16th from 7pm to 9pm
More Info: The Photographers' Gallery Website

The Mistlin Gallery - August 4th through August 27th
Another group show featuring my work and other members of the Photo Collective, a local photography group that I belong to. This is our annual member's show and we have a wonderful venue this year. I'll be showing 3 or 4 new images in the show.
Location: 1015 J. St. Modesto, CA 95358
Reception: August 20th from 6pm to 9pm

The Appel Gallery - September 2009
This is a solo show, my first major solo exhibition actually. I'll be featuring a number of new pieces along with some of my greatest hits. I'm very excited and have been working on the images, title cards etc. for months.
Location: 931 T. St. Sacramento, CA 95811
Reception: September 12th from 5pm to 9pm

More Info: The Appel Gallery Website

Limited Time Price Reduction

To celebrate my three upcoming shows I've decided to cut my prices on all limited edition prints, some by as much as 33%. This price reduction will only be in effect during the three shows and will end on October 1st, making this the perfect opportunity to add to your collection or start one. The prices are available both directly through me or via the galleries I'm showing in. Here's who to contact,

Edward Mendes
(209)541-1815 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

The Photographers' Gallery
(209) 402-6092 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

The Appel Gallery
(916) 442-6014 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Standard Sizes

Panoramic Print Sizes

Featured Poster

I've recently released a line of posters featuring some of my favorite images. The posters are a wonderful and low cost way to own some of my images and maybe act as a baby step before making the jump to a limited edition print. The images are traditional poster size of 24"x36" and printed on the highest quality papers for a beautiful reproduction. The posters are only $29.95 and I'll even sign them for you. Purchase Now.

Goodbye Kodachrome

Times are certainly changing and they've been doing so quickly in the world of photography for a number of years now. As an art form photography has always been accepting of technology, after all, the actual creation of a picture isn't done by the artist's hand, instead it is done by a machine. No doubt the artist is by far the most important aspect of photography, but its a relationship between photographer and camera that may be stronger than any other in art, even painter and brush. After all how many painters do you know that have a collection of completely obsolete brushes they haven't used in decades on display in their home or studio, memories and loyalty to an inanimate partner in the creation process that they just can't seem to part with?

There's a third party in this triangle of creativity however, the actual photographic canvas that all images are created on (or at least were) film. For about a century and a half film was the foundation of photography, without it an image couldn't be made and each film, much like a snowflake, had its own characteristics that made it unique. Regardless of your need there was a film for every use and one of the most beloved of these films was Kodachrome, with its vivid yet natural colors and unheard of longevity Kodachrome was a staple in photographer's camera bags for over seven decades. Sadly Kodak announced a few days ago that it will soon stop making the iconic film because of low sells and the difficulty of manufacturing it. But Kodachrome will live on, in the carousels of family slide projectors in homes across the world, in the legendary images that were created on it and even the song that was sung about it.

This certainly marks a milestone in photography, but not a sad one. Photography today is more popular than ever, the digital sensors in today's cameras have open photography to a new generation of photographers not afraid to pick up a camera and play. Today photography is more popular than ever and its popularity shows no signs of slowing down, so with that I say thank you to Kodachrome, for the nights bright colors, the greens of summer and the wonderful memories it's helped us remember.

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